Leading Design That Drives Business Growth
A product designer with 10+ YOE building products across Fintech, Social Media, Healthcare, AI and Aviation. Expert in design systems and accessibility-focused design.Lives in London, United Kingdom
Leading Design That Drives Business Growth
A product designer with 10+ YOE building products across Fintech, Social Media, Healthcare, AI and Aviation. Expert in design systems and accessibility-focused design.Lives in London, United Kingdom
Proud to Have Worked With These Esteemed Clients
Next Gen Dashboard
Gargash
Next Gen Dashboard
Gargash
Design Systems
OTIS
Design Systems
OTIS
Revamped Website
Honda
Revamped Website
Honda
Digital Transformation
Citi Bank
Digital Transformation
Citi Bank
Urban Uplift
Digital Story
Urban Uplift
Digital Story
Next Gen Dashboard
Gargash
Design Systems
OTIS
Revamped Website
Honda
Digital Transformation
Citi Bank
Urban Uplift
Digital Story
Business-Driven Design Process:
We've Got You Covered!
Business-Driven Design Process:
We've Got You Covered!
Business Strategy
Business Goals: Define clear, measurable, and time-bound objectives. Mission Statement: Craft a concise declaration of purpose. Target Market: Identify customer segments by priority or profitability. Forecasting: Outline short, medium, and long-term projections. Practical Tools: Use tools like Confluence to document and share key information
Business Strategy
Business Goals: Define clear, measurable, and time-bound objectives. Mission Statement: Craft a concise declaration of purpose. Target Market: Identify customer segments by priority or profitability. Forecasting: Outline short, medium, and long-term projections. Practical Tools: Use tools like Confluence to document and share key information
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Business Strategy
Business Goals: Define clear, measurable, and time-bound objectives. Mission Statement: Craft a concise declaration of purpose. Target Market: Identify customer segments by priority or profitability. Forecasting: Outline short, medium, and long-term projections. Practical Tools: Use tools like Confluence to document and share key information
Learn More
Research
Business-Driven Methods: Analyze competitive landscapes, call center reports, product return rates, and conversion metrics. User-Centric Methods: Conduct interviews, usability testing, journey mapping, and focus groups. Case-Specific Insights: Tailor methods to align with specific business goals, ensuring a comprehensive understanding of user behavior and market dynamics.
Research
Business-Driven Methods: Analyze competitive landscapes, call center reports, product return rates, and conversion metrics. User-Centric Methods: Conduct interviews, usability testing, journey mapping, and focus groups. Case-Specific Insights: Tailor methods to align with specific business goals, ensuring a comprehensive understanding of user behavior and market dynamics.
Learn More
Research
Business-Driven Methods: Analyze competitive landscapes, call center reports, product return rates, and conversion metrics. User-Centric Methods: Conduct interviews, usability testing, journey mapping, and focus groups. Case-Specific Insights: Tailor methods to align with specific business goals, ensuring a comprehensive understanding of user behavior and market dynamics.
Learn More
Define
Develop a UX Strategy that addresses identified challenges and offers solutions. Create documentation such as user stories, flow diagrams, and design specifications to guide the development process. Specify web accessibility standards (e.g., WCAG) to ensure inclusivity. Iterative Process: Continuously update documentation as new insights emerge during subsequent stages.
Define
Develop a UX Strategy that addresses identified challenges and offers solutions. Create documentation such as user stories, flow diagrams, and design specifications to guide the development process. Specify web accessibility standards (e.g., WCAG) to ensure inclusivity. Iterative Process: Continuously update documentation as new insights emerge during subsequent stages.
Learn More
Define
Develop a UX Strategy that addresses identified challenges and offers solutions. Create documentation such as user stories, flow diagrams, and design specifications to guide the development process. Specify web accessibility standards (e.g., WCAG) to ensure inclusivity. Iterative Process: Continuously update documentation as new insights emerge during subsequent stages.
Learn More
Design
Develop prototypes, wireframes, visual designs, and content strategies. Integrate accessibility tools to validate compliance with set standards. Dynamic Updates: Switch between “Define” and “Design” stages as needed to refine and align the user experience.
Design
Develop prototypes, wireframes, visual designs, and content strategies. Integrate accessibility tools to validate compliance with set standards. Dynamic Updates: Switch between “Define” and “Design” stages as needed to refine and align the user experience.
Learn More
Design
Develop prototypes, wireframes, visual designs, and content strategies. Integrate accessibility tools to validate compliance with set standards. Dynamic Updates: Switch between “Define” and “Design” stages as needed to refine and align the user experience.
Learn More
Evaluate
Qualitative Methods: Conduct usability testing, session recordings, and first-click tests. Quantitative Methods: Leverage A/B testing, analytics reviews, and heatmap analysis. Monitor Website Speed and accessibility standards to maintain performance benchmarks.
Evaluate
Qualitative Methods: Conduct usability testing, session recordings, and first-click tests. Quantitative Methods: Leverage A/B testing, analytics reviews, and heatmap analysis. Monitor Website Speed and accessibility standards to maintain performance benchmarks.
Learn More
Evaluate
Qualitative Methods: Conduct usability testing, session recordings, and first-click tests. Quantitative Methods: Leverage A/B testing, analytics reviews, and heatmap analysis. Monitor Website Speed and accessibility standards to maintain performance benchmarks.
Learn More
UX & Product Design Expertise Across Industries
Automotive
Enhance your brand's impact with our corporate video expertise. We create engaging content for businesses, from promotions to training materials.
Automotive
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Automotive
Enhance your brand's impact with our corporate video expertise. We create engaging content for businesses, from promotions to training materials.
Banking & Finance
We bring real-life stories to life. Our documentaries inform, entertain, and educate on diverse subjects, ensuring your message is captivatingly conveyed.
Banking & Finance
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Banking & Finance
We bring real-life stories to life. Our documentaries inform, entertain, and educate on diverse subjects, ensuring your message is captivatingly conveyed.
Entertainment and Manufacturing
Immerse your audience in captivating stories. Our creative team brings your visions to life, whether it's a short film or a full-length feature.
Entertainment and Manufacturing
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Entertainment and Manufacturing
Immerse your audience in captivating stories. Our creative team brings your visions to life, whether it's a short film or a full-length feature.
Technology & Fintech
Make a memorable impression. Our short, attention-grabbing videos showcase your products, services, or brand identity effectively.
Technology & Fintech
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Technology & Fintech
Make a memorable impression. Our short, attention-grabbing videos showcase your products, services, or brand identity effectively.
Healthcare
Stay on-trend and engage your audience with our dynamic social media content. Our shorts and reels are designed for maximum impact and shareability on popular platforms.
Healthcare
Learn More →
Healthcare
Stay on-trend and engage your audience with our dynamic social media content. Our shorts and reels are designed for maximum impact and shareability on popular platforms.
Transportation & Logistics
Capture and share the excitement of live events. We provide multi-camera setups, live streaming, and post-event editing for unforgettable experiences.
Transportation & Logistics
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Transportation & Logistics
Capture and share the excitement of live events. We provide multi-camera setups, live streaming, and post-event editing for unforgettable experiences.
Social and E-commerce
Elevate your content with stunning visuals. Our animation and VFX artists use cutting-edge tech for breathtaking effects in films, commercials, and more.
Social and E-commerce
Learn More →
Social and E-commerce
Elevate your content with stunning visuals. Our animation and VFX artists use cutting-edge tech for breathtaking effects in films, commercials, and more.
About me
Crafting Intelligent Digital Products That Drive Results
As a Product/UX Designer with a passion for design that works, I specialize in building seamless user experiences and scalable product ecosystems across industries and markets.
At Next Gent Techs, I’m leading UX and product strategy for AI-first and user-centric platforms—including Mercedes-Benz Dubai, Gargash Motors, Naar (AI social commerce), Sixth (AI car leasing), and a cutting-edge AI real estate platform. My work bridges innovative technology with intuitive interaction, enabling businesses to launch smarter, faster, and with impact.
Previously, I shaped enterprise-grade solutions at LTIMindtree for clients like Microsoft, OTIS, and Citi Bank, combining deep product thinking with complex tech environments. I’ve also had the privilege of working with Apple, HP, AT&T, Equitas Bank, and CAMS Mutual Fund, across web, mobile, and hybrid platforms.
My experience spans 10+ sectors and 7+ countries, from fintech and automotive to e-commerce and enterprise SaaS. I bring a reformer’s mindset—constantly rethinking design systems, workflows, and value delivery.
I also mentor the next generation of designers as a UX Mentor at the Institute of Product Leadership, guiding aspiring professionals and hosting global workshops on UX, design thinking, and product innovation.
10+
Years of experience
100+
Clients
80
Completed Projects
7+
Awards
Our Client Chronicles:
Stories that Make Us Smile!
Arun is an outstanding product and design leader. She’s self-driven, friendly, and great at managing stakeholders. She cuts through the noise, leads with empathy, and has a reputation for being both kind and strong. Arun is the kind of person who lifts others up and is always great to have on your team
Palani , Design Manager
LNTMindtree
At CAMS Studio, Arun gave me the trust and freedom to do my best work. She taught our team how to use AI in design and research, gave us the tools to apply it, and encouraged us to be more confident in our work. I remember several times when product and engineering leaders were impressed by her quick thinking and bold decision-making. Thanks to her, design had a real voice at the table
Soumendu Ganguly , CEO
CAMS
I had the chance to work with and manage Arun at Otis Elevator. He led most of the UI work for a major internal service app, using collaborative research and UX design to tackle complex features. Arun was open to cross-functional teamwork and eager to learn. By the end of the year, he fully owned feature research, UX, and UI design. I’m confident he’ll keep growing and be a valuable asset to any team.
Kayla Geer , Senior Manager UX Design Strategy
OTIS
Arun paid close attention to every part of the user experience. She set up the right tools and processes to track design quality and created team rituals to stay connected, get feedback, and align with the Design System and company goals. On top of that, she delivered great work and supported other teams when needed. Most of all, her kindness and empathy stood out—she’s a talented designer who truly cares about her team
Deepak , Head of Digtial
Mercedes Benz Brand Center
Arun is an outstanding product and design leader. She’s self-driven, friendly, and great at managing stakeholders. She cuts through the noise, leads with empathy, and has a reputation for being both kind and strong. Arun is the kind of person who lifts others up and is always great to have on your team
Palani , Design Manager
LNTMindtree
At CAMS Studio, Arun gave me the trust and freedom to do my best work. She taught our team how to use AI in design and research, gave us the tools to apply it, and encouraged us to be more confident in our work. I remember several times when product and engineering leaders were impressed by her quick thinking and bold decision-making. Thanks to her, design had a real voice at the table
Soumendu Ganguly , CEO
CAMS
I had the chance to work with and manage Arun at Otis Elevator. He led most of the UI work for a major internal service app, using collaborative research and UX design to tackle complex features. Arun was open to cross-functional teamwork and eager to learn. By the end of the year, he fully owned feature research, UX, and UI design. I’m confident he’ll keep growing and be a valuable asset to any team.
Kayla Geer , Senior Manager UX Design Strategy
OTIS
Arun paid close attention to every part of the user experience. She set up the right tools and processes to track design quality and created team rituals to stay connected, get feedback, and align with the Design System and company goals. On top of that, she delivered great work and supported other teams when needed. Most of all, her kindness and empathy stood out—she’s a talented designer who truly cares about her team
Deepak , Head of Digtial
Mercedes Benz Brand Center
Arun is an outstanding product and design leader. She’s self-driven, friendly, and great at managing stakeholders. She cuts through the noise, leads with empathy, and has a reputation for being both kind and strong. Arun is the kind of person who lifts others up and is always great to have on your team
Palani , Design Manager
LNTMindtree
At CAMS Studio, Arun gave me the trust and freedom to do my best work. She taught our team how to use AI in design and research, gave us the tools to apply it, and encouraged us to be more confident in our work. I remember several times when product and engineering leaders were impressed by her quick thinking and bold decision-making. Thanks to her, design had a real voice at the table
Soumendu Ganguly , CEO
CAMS
I had the chance to work with and manage Arun at Otis Elevator. He led most of the UI work for a major internal service app, using collaborative research and UX design to tackle complex features. Arun was open to cross-functional teamwork and eager to learn. By the end of the year, he fully owned feature research, UX, and UI design. I’m confident he’ll keep growing and be a valuable asset to any team.
Kayla Geer , Senior Manager UX Design Strategy
OTIS
Arun paid close attention to every part of the user experience. She set up the right tools and processes to track design quality and created team rituals to stay connected, get feedback, and align with the Design System and company goals. On top of that, she delivered great work and supported other teams when needed. Most of all, her kindness and empathy stood out—she’s a talented designer who truly cares about her team
Deepak , Head of Digtial
Mercedes Benz Brand Center
Arun is an outstanding product and design leader. She’s self-driven, friendly, and great at managing stakeholders. She cuts through the noise, leads with empathy, and has a reputation for being both kind and strong. Arun is the kind of person who lifts others up and is always great to have on your team
Palani , Design Manager
LNTMindtree
At CAMS Studio, Arun gave me the trust and freedom to do my best work. She taught our team how to use AI in design and research, gave us the tools to apply it, and encouraged us to be more confident in our work. I remember several times when product and engineering leaders were impressed by her quick thinking and bold decision-making. Thanks to her, design had a real voice at the table
Soumendu Ganguly , CEO
CAMS
I had the chance to work with and manage Arun at Otis Elevator. He led most of the UI work for a major internal service app, using collaborative research and UX design to tackle complex features. Arun was open to cross-functional teamwork and eager to learn. By the end of the year, he fully owned feature research, UX, and UI design. I’m confident he’ll keep growing and be a valuable asset to any team.
Kayla Geer , Senior Manager UX Design Strategy
OTIS
Arun paid close attention to every part of the user experience. She set up the right tools and processes to track design quality and created team rituals to stay connected, get feedback, and align with the Design System and company goals. On top of that, she delivered great work and supported other teams when needed. Most of all, her kindness and empathy stood out—she’s a talented designer who truly cares about her team
Deepak , Head of Digtial
Mercedes Benz Brand Center
Arun is an outstanding product and design leader. She’s self-driven, friendly, and great at managing stakeholders. She cuts through the noise, leads with empathy, and has a reputation for being both kind and strong. Arun is the kind of person who lifts others up and is always great to have on your team
Palani , Design Manager
LNTMindtree
At CAMS Studio, Arun gave me the trust and freedom to do my best work. She taught our team how to use AI in design and research, gave us the tools to apply it, and encouraged us to be more confident in our work. I remember several times when product and engineering leaders were impressed by her quick thinking and bold decision-making. Thanks to her, design had a real voice at the table
Soumendu Ganguly , CEO
CAMS
I had the chance to work with and manage Arun at Otis Elevator. He led most of the UI work for a major internal service app, using collaborative research and UX design to tackle complex features. Arun was open to cross-functional teamwork and eager to learn. By the end of the year, he fully owned feature research, UX, and UI design. I’m confident he’ll keep growing and be a valuable asset to any team.
Kayla Geer , Senior Manager UX Design Strategy
OTIS
Arun paid close attention to every part of the user experience. She set up the right tools and processes to track design quality and created team rituals to stay connected, get feedback, and align with the Design System and company goals. On top of that, she delivered great work and supported other teams when needed. Most of all, her kindness and empathy stood out—she’s a talented designer who truly cares about her team
Deepak , Head of Digtial
Mercedes Benz Brand Center
Arun is an outstanding product and design leader. She’s self-driven, friendly, and great at managing stakeholders. She cuts through the noise, leads with empathy, and has a reputation for being both kind and strong. Arun is the kind of person who lifts others up and is always great to have on your team
Palani , Design Manager
LNTMindtree
At CAMS Studio, Arun gave me the trust and freedom to do my best work. She taught our team how to use AI in design and research, gave us the tools to apply it, and encouraged us to be more confident in our work. I remember several times when product and engineering leaders were impressed by her quick thinking and bold decision-making. Thanks to her, design had a real voice at the table
Soumendu Ganguly , CEO
CAMS
I had the chance to work with and manage Arun at Otis Elevator. He led most of the UI work for a major internal service app, using collaborative research and UX design to tackle complex features. Arun was open to cross-functional teamwork and eager to learn. By the end of the year, he fully owned feature research, UX, and UI design. I’m confident he’ll keep growing and be a valuable asset to any team.
Kayla Geer , Senior Manager UX Design Strategy
OTIS
Arun paid close attention to every part of the user experience. She set up the right tools and processes to track design quality and created team rituals to stay connected, get feedback, and align with the Design System and company goals. On top of that, she delivered great work and supported other teams when needed. Most of all, her kindness and empathy stood out—she’s a talented designer who truly cares about her team
Deepak , Head of Digtial
Mercedes Benz Brand Center
Arun is an outstanding product and design leader. She’s self-driven, friendly, and great at managing stakeholders. She cuts through the noise, leads with empathy, and has a reputation for being both kind and strong. Arun is the kind of person who lifts others up and is always great to have on your team
Palani , Design Manager
LNTMindtree
At CAMS Studio, Arun gave me the trust and freedom to do my best work. She taught our team how to use AI in design and research, gave us the tools to apply it, and encouraged us to be more confident in our work. I remember several times when product and engineering leaders were impressed by her quick thinking and bold decision-making. Thanks to her, design had a real voice at the table
Soumendu Ganguly , CEO
CAMS
I had the chance to work with and manage Arun at Otis Elevator. He led most of the UI work for a major internal service app, using collaborative research and UX design to tackle complex features. Arun was open to cross-functional teamwork and eager to learn. By the end of the year, he fully owned feature research, UX, and UI design. I’m confident he’ll keep growing and be a valuable asset to any team.
Kayla Geer , Senior Manager UX Design Strategy
OTIS
Arun paid close attention to every part of the user experience. She set up the right tools and processes to track design quality and created team rituals to stay connected, get feedback, and align with the Design System and company goals. On top of that, she delivered great work and supported other teams when needed. Most of all, her kindness and empathy stood out—she’s a talented designer who truly cares about her team
Deepak , Head of Digtial
Mercedes Benz Brand Center
Arun is an outstanding product and design leader. She’s self-driven, friendly, and great at managing stakeholders. She cuts through the noise, leads with empathy, and has a reputation for being both kind and strong. Arun is the kind of person who lifts others up and is always great to have on your team
Palani , Design Manager
LNTMindtree
At CAMS Studio, Arun gave me the trust and freedom to do my best work. She taught our team how to use AI in design and research, gave us the tools to apply it, and encouraged us to be more confident in our work. I remember several times when product and engineering leaders were impressed by her quick thinking and bold decision-making. Thanks to her, design had a real voice at the table
Soumendu Ganguly , CEO
CAMS
I had the chance to work with and manage Arun at Otis Elevator. He led most of the UI work for a major internal service app, using collaborative research and UX design to tackle complex features. Arun was open to cross-functional teamwork and eager to learn. By the end of the year, he fully owned feature research, UX, and UI design. I’m confident he’ll keep growing and be a valuable asset to any team.
Kayla Geer , Senior Manager UX Design Strategy
OTIS
Arun paid close attention to every part of the user experience. She set up the right tools and processes to track design quality and created team rituals to stay connected, get feedback, and align with the Design System and company goals. On top of that, she delivered great work and supported other teams when needed. Most of all, her kindness and empathy stood out—she’s a talented designer who truly cares about her team
Deepak , Head of Digtial
Mercedes Benz Brand Center
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