Sixth Lease - Transforming Car Leasing Through Digital Innovation
Sixth Lease is a mobile-first car leasing platform designed to simplify the end-to-end vehicle leasing journey for modern users. The app enables customers to browse available cars, generate instant lease quotations, and submit requests directly to the leasing company. Once a request is submitted, the app facilitates a seamless process that includes document verification, CIC (Credit Information Check) approval, internal fleet management review, digital contract signing, and vehicle delivery scheduling. Post-delivery, users can track EMI payments and manage their lease through a personalized dashboard. Core Objectives: • Streamline a traditionally offline, fragmented leasing process • Improve transparency in pricing and documentation • Enhance user confidence and engagement through clear status tracking • Reduce time-to-lease through automation and real-time updates
[Client]
SIXTH Leasing
[Year]
2025
[Services]
Product Design and User research
[Catagory]
Automotive
Executive Summary: A comprehensive 8-month journey transforming traditional car leasing into a seamless digital experience.
Project Overview:
Duration | Role | Platform | Budget |
|---|---|---|---|
8 months (March 2024 - October 2024) | Lead Product Designer | iOS & Android Mobile App + Web Dashboard | 850,000 |
Team Composition:
Product Manager | Engineering Team | Business Analyst | Researcher |
|---|---|---|---|
Sarah Chen | Abdul and +3 Engineers | Emma Thompson | David Martinez |
Impact Statement
Sixth Lease transformed Sixth Lease's traditional paper-based leasing process into a seamless digital experience, resulting in a 340% increase in application completions and £2.3M additional revenue in the first 6 months post-launch.
Problem Definition & Market Research
Key Problem Statement
The traditional car leasing industry suffers from a 67% application abandonment rate due to complex, paper-based processes that take an average of 18.5 days to complete. Customers experience poor satisfaction levels (3.2/10) while businesses struggle with high processing costs and operational inefficiencies.
User Research & Evidence
Comprehensive research methodology combining qualitative insights with quantitative behavioral data
Key User Insights
|
|
|
|---|---|---|
Sarah, 34, Marketing Manager | James, 41, IT Consultant | Michael, 45, Operations Director |
Individual Lessee | Individual Lessee | Fleet Manager |
Design Solutions with Evidence
Data-driven design decisions validated through comprehensive testing and user feedback
Key Solution Features
Results & Performance Evidence
Comprehensive impact measurement across user experience, business metrics, and financial outcomes
User Testimonials
Real feedback from our users across different segments
Individual User | Business User | Internal |
|---|---|---|
Finally! A car leasing app that actually works. Got approved in 6 days vs the 3 weeks it took with my previous lease. | "Managing our fleet of 23 vehicles is now a breeze. The dashboard gives me everything I need." | Our operational efficiency has improved dramatically. The automated workflows save us 15+ hours per week." |
Sarah M. Marketing Director | Michael Chen Operations Manager TechStart Ltd | Emma Thompson Operations Manager Sixth Lease |
Project Success Summary
Application Completion Increase | Additional Revenue | Processing Time Reduction | NPS Improvement |
|---|---|---|---|
340% | £2.3M | 61% | +54 |
Lessons Learned & Future Impact
Key insights from the design process and strategic planning for continued innovation
Key Lessons & Best Practices
Long-term Value Creation
Building a foundation for ecosystem expansion and continued innovation
Growth Trajectory | Innovation Pipeline | Industry Impact |
|---|---|---|
User base: +23% monthly growth Retention: 67% after 6 months Platform scalable to 10x volume | 15 new features in development 3 patent applications filed Predictive analytics enabled | New standard for digital leasing 12 industry case studies 4 conference speaking opportunities |
Evidence-Driven Design Success
This comprehensive case study demonstrates how evidence-driven design methodology, continuous user research, and iterative development created a transformative digital product that exceeded all success metrics while delivering exceptional user experience and significant business value.
Evidence Documents | Research Participants | Testing Hours | Success Metrics |
|---|---|---|---|
147 | 1,247 | 847 | 67 |
